"The Drug Dealer" - 100 Years of Drugstore History

Many well-known brands from the drugstore business, some of which have since disappeared, invite visitors on an exciting and entertaining journey into a bygone world of analog advertising. Many well-known brands from the drugstore business, some of which have since disappeared, invite visitors on an exciting and entertaining journey into a bygone world of analog advertising. More than 120 original billboards from the 1920s to the 1960s provide information in graphics and text about the culture and spirit of the time. The exhibition presents advertising graphics from the pre-war era, documents from the post-war years marked by shortages, and evidence of the burgeoning economic miracle. Peppered with old cans of well-known brands, packaging, and other exhibits related to drug trafficking, many success stories can be relived in a tangible way. The fight against vermin, corns, and unwanted freckles was waged on billboards in shop windows or on retailers' counters. The drugstore assortments at that time covered personal care and hygiene products, baby food, health supplies, household goods, laundry and cleaning products, chemicals, everything for the garden and livestock, and photography accessories. Upon request, the druggist also manufactured various products from different raw materials and ingredients.