Alex Kristan - 50 Shades of Schmäh

50 SHADES OF SCHMÄH

Alex Kristan has turned 50, or as the optimist in him says: "The first third of life is over." And since his thirst for action is still greater than his nightly urge to urinate, he takes this "milestone" as an opportunity to gift himself a new solo program. Because when you suddenly find yourself in the 50+ target group as a so-called Best Ager, only humor can help against the lead in your legs and the silver in your hair. Allegedly, 50 is the new 30. Or does that only apply within city limits? Even if 10 PM becomes the new midnight, the new skincare doesn’t necessarily have to be Voltaren instead of Nivea. It still pays off to buy long-life milk. Crafting diet plans, dyeing hair, whitening teeth—these are all things for pop-up seniors who see cabbage funding as a detox cure. His motto, however, is: "Being sensible is like being dead, just earlier," and he brings the cheeky humor back to life. At that pivotal point in life, which plays out between looking well-groomed and being well-groomed, one wonders if everything was really better back then, and if so, why not? Shortsightedness is now compensated with foresight, and as long as the cake is still more expensive than the candles on it, one is not old anyway. Alex Kristan's alter egos accompany him on this journey and are there to offer advice and support when it comes to the truly essential questions in the life of a man in supposedly his prime. It’s a start-up into a new life phase, where gout or truth is played. And the truth is, he is 42 net, excluding VAT. Growing older is something very beautiful, especially considering the alternative.