"AB HOF 2026" translates to "FROM THE FARM 2026" in English.

From March 6 to 9, 2026, the AB HOF in Wieselburg will once again open its doors. As a unique meeting point for direct marketers, producers, and everyone who appreciates regional quality, the fair offers a diverse program - from professional input to culinary highlights and personal encounters.

The AB HOF 2026 is traditionally divided into two areas: In the professional section, direct marketers will find a tailored range of products, services, and solutions related to agricultural direct marketing. The consumer section invites visitors to discover, taste, and try out regional specialties.

The fair experience is complemented by practical lectures, workshops, and the enjoyment academy for end consumers, which provides valuable insights - from knowledge transfer to ideas for everyday life.

A special focus is placed on the AB HOF awards, which have stood for the highest quality, regionality, and Austrian culinary arts since 1996. The popular Styrian evening with the "Party Krainern" and numerous tastings make the fair a special experience for both professionals and visitors alike.

Admission is charged for those aged 14 and older. Free admission is available for individuals with disabilities, including one accompanying person. Important note: Due to strict hygiene regulations, pets are not allowed at the fair.