90 Years of Minor – Celebrate the Anniversary at the Chocolarium

* **For 90 years, Minor has been synonymous with smooth chocolate and crunchy hazelnuts. In 2026, we’ll celebrate this milestone with a special anniversary tour, tastings, in-store promotions, and a variety of events.** Minor is turning 90—and Maestrani will celebrate this special anniversary on May 30 and 31, 2026, with a delightful weekend of experiences at the Chocolarium in Flawil. Since 1936, Minor has been synonymous with a distinctly nutty flavor, an iconic shape, and authentic Swiss chocolate quality. It is precisely this success story that will come to life this weekend. From 10:00 a.m. to 5:00 p.m., visitors can look forward to a varied program centered on the iconic brand: exclusive anniversary tours offering a behind-the-scenes look at Minor production using the original 1936 recipe, tastings of the Almond and Crunchy varieties, as well as a special anniversary chocolate-making workshop where you can create your own Minor chocolate bar. Historical photos and archival finds bring nine decades of brand history to life. Additional highlights include contests, a nostalgic slot machine in the Minor style, lovingly designed selfie spots, and attractive anniversary promotions in the shop—including exclusive gift ideas and limited-edition products for true Minor fans. The Minor Café is also joining in the celebration and treating guests to an exclusive Minor cake “by the meter.” An experience for families, chocolate lovers, and anyone who wants to combine indulgence, nostalgia, and fun. Program details: [90 Years of Minor | Chocolarium](https://www.chocolarium.ch/90-jahre-minor)