Creating shopping experiences - Exciting customers

In this "practical" presentation, you will be provided with simple and easily implementable tips to make the window display and merchandise in the sales area more appealing. To captivate passersby today, stores must have a "radiance" from the outside. A window display has a much more important role than it did years ago. Customers want to be surprised and immerse themselves in experiential worlds. Since the window display is the first point of contact with customers, this initial encounter should not be left to chance.

7:00 PM: Welcome
Dagmar Haug, Head of the Tourism and City Marketing Department, Sigmaringen
Bernhard Nattermann, Speaker for Trade, Services, and Tourism, IHK Bodensee-Oberschwaben

7:10 PM: What do visitors to city centers expect regarding the quality of their stay?
Bernhard Nattermann

7:30 PM: Creating shopping experiences - Exciting customers
Daniela Notz

The topics covered: Window display staging / Basic rules for setup / Examples / Creating concepts / Developing ideas / Sales area / Customer flow / Creating focal points

Approximately 8:30 PM: Closing remarks and informal conclusion